5 BEST EMAIL MARKETING SERVICES FOR SMALL BUSINESS IN 2021

 

 5 BEST EMAIL MARKETING SERVICES FOR SMALL BUSINESS IN 2021

 

 Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software?

 Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. 

 In this article, we will review and compare the 7 best email marketing services for small businesses.

 

 

Why Choosing The Best Email Marketing Service is Important?

 Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

 

 IT Is important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

 

If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).

 

 What to Look for in a Good Email Marketing Tool?

 A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

 

 You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

 

 Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups and track the performance of your email marketing campaigns.

 

 Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.

 

 Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

 

 

 

1.constant contact

 

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

 

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

 

 Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

 

 

 Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

 

 For all the reasons above, we rate constant contact the best email marketing service for small businesses and startups.

 

 

constant contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.

WPBeginner users can use our constant contact coupon code to get an additional 20% off.

 

 2.sendinblue

 

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

 

 

sendinblue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.

 

3.Drip 

 

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.

Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.

 

What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual automation workflow builder. These features allow you to reach targeted customers in your email list to get more sales.

Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.

We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.

 

Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.

Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.

Drip offers a free trial, and their plans starts from $49 / month which includes all their features.

Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.

 

 

4.convert kit

 

 

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit’s unique feature is that allows you to easily offer content ubgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.

 With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.

They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.

ConvertKit offers email based support and have extensive knowledge base with great learning material.

A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.

They even added the ability for you to sell digital products & subscriptions from the same platform.

convert kit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.

 

5.Get-response

 

Get-response is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses.

It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.

With their drag and drop builder, you can create campaigns, segment contacts, and send any number of emails designed for specific groups. These tools help you create effective email campaigns to boost your profits.

 

Get response comes with beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

Get-response offers a 30-day free trial. Their pricing starts at $15/month.