What is Similarweb Digital Intelligence?
Shine a light on the digital world with Similarweb. The platform that helps business leaders, analysts, and marketers easily discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.
Our easy-to-use Digital Marketing and Research Intelligence products help you define your strategy and win more market share efficiently.
Outpace your competition and industry by benchmarking your digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into your competitors’ online marketing strategy. You can even spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.
What do you like best?
- Highly informative insights on digital marketing
- User-friendly custom Dashboarding to do quick competitive intelligence
- Search Keywords and Display placements are very detailed to a great level
- Ad Creative Research is immensely beneficial for display campaigns to study pixel conversion
SimilarWeb overall is a one stop shop for competitive and digital marketing intelligence and leveraging data driven insights to stay on par with your competitiors ad campaigns.
What do you dislike?
- While SimilarWeb provides a great deal of data on competitive intelligence and website stats, it could improve by adding better visibility for SEO, PPC and social media metrics.
- There is a 2 day lag in the data feed as Similarweb depends on web crawler to scan the internet and compile all the data. It does a great job of providing directional high level marketing information but can sometimes result in high margin error to analyse campagins in real time.
Review collected by and hosted on G2.com.
What problems are you solving with the product? What benefits have you realized?
- SimilarWeb helps me compare and keep an eye on competitors search and display campaigns
- The incoming visits data to websites help me determine the ad volume for media-buying
- The Keywords tool is very beneficial for User-Acquisition on Search network and breaks down data at the browser level
- The media-buying research provides a comprehensive list of ideal publishers and monetization network details for ad-campaigns
No comments:
Post a Comment